Embrace the bright, herbaceous taste of Ritual Zero Proof Aperitif Alternative. Our award-winning aperitif substitute combines the assertive bitterness of Italian aperitivo and the complex sweetness of French vermouth — with none of the alcohol or calories. This premium spirit alternative embodies the essence of summer with its aromatic, bold flavors that mix beautifully in a Negroni or Spritz. One sip and you’re on the Mediterranean coast!