Nip Bourbon Rebel 100

There’s a new member of the Rebel Bourbon family: Rebel 100, a wheated bourbon that takes everything you love about the 80 proof Kentucky Straight Bourbon Whiskey, then dials it up a notch.

The higher proof means that, yes, the alcohol percentage is higher: 50% ABV versus 40%. But this isn’t about getting tanked. It’s about having a more intense, more profound bourbon experience. This is a bourbon that says, “Hey, pay attention to me.” After all, there’s something a little — what’s the word? — rebellious about a 100-proof bourbon. It’s not fooling around.

Higher proof bourbons are kind of a trend, as whiskey drinkers become more sophisticated and more appreciative of bourbon as something to savor.